气味有助于让人们记住你, 或者在他们的印象中创造联想。这就是为什么它可以有助于创建一个完整的品牌形象 ，比如之前提到的Jimmy Choo的例子。很多酒店也用香味来使人们联想到美好的回忆，根据《纽约时报》杂志的报道, 威斯汀酒店使用绿茶，天竺葵和黑雪松的混合香味，扩散到了他们的大厅。你使用的气味显然会与你想要的形象相结合 ， 无论是奢华、舒适、古雅、老式还是现代化和现代化。
Scents are helpful in making people remember you, or to create associations in their minds. This is why it can be useful for creating an all rounded brand image, such as the above Jimmy Choo example. Many hotels also use scents to make people associate them with good memories, such as the Westin Hotels’ use of a blend of green tea, geranium and black cedar diffused into their lobbies, according to the New York Times’ Key Magazine. The scent you use will obviously go with the image you want for your brand, whether it is luxury, comfort, quaint and old-fashioned or modern and contemporary.